The COVID-19 Epidemic Makes Electric Bicycles And Scooters A Hit
In 2020, the sudden COVID-19 epidemic completely destroyed the "stereotype" of electric bicycles in Europe. As the epidemic gradually eased, European countries also began to gradually "unblock". For some Europeans who want to go out but are unwilling to wear masks, electric bicycles have become the most suitable means of transportation. Several major cities such as Paris, Berlin and Milan even have dedicated bike lanes.Data shows that since the second half of last year, electric bicycles have quickly become the mainstream vehicles in Europe, with sales increasing by 52%, with annual sales of 4.5 million vehicles and annual sales reaching 10 billion euros. Among them, Germany has become the hottest market in Europe. In 2020, sales will reach 2 million units.
The Netherlands sold a total of 550,000 electric bicycles, ranking second; in third place was France, which sold 515,000 units last year, a year-on-year increase of 29%; Italy ranked fourth with 280,000 units; Belgium ranked fifth with 240,000 units . In March of this year, the European Cycling Organization released a set of data: Even after the epidemic, the hot trend of electric bicycles shows no signs of slowing down. Annual sales of e-bikes in Europe are expected to increase from 3.7 million in 2019 to 17 million in 2030.
European orders have ushered in the spring of Chinese related industries
The electric bicycle boom in Europe has also ushered in a new "spring" for the Chinese bicycle industry.
According to the cross-border e-commerce platform owned by Alibaba, sales figures were released in May last year: Spanish bicycle sales have increased by 22 times year-on-year, while sales in Italy and the United Kingdom have risen by about four times. Sales of electric scooters have also increased significantly, with Italy up nearly 9 times, the UK up nearly 8 times, and France up 380%. Spain, which is already very large, also increased by 280%.
The overheating of the European market has caused domestic merchants to wait even a month later. You must know that the price of electric scooters or bicycles (including electric bicycles) in the European market is generally around one thousand euros (equivalent to nearly ten thousand yuan). Even the luxury models were snapped up, worth more than 15,000 euros.
According to data from the Ministry of Industry and Information Technology, foreign markets have become the main driving force for the production and sales of electric bicycles in my country in 2020. From January to October last year, the export volume of electric bicycles, electric motorcycles and electric scooters has reached 13.82 million units, a year-on-year increase of 41.7%.
Today, more and more bicycles in Europe are actively embracing high technology and actively "charging", not only focusing on appearance, but also attaching importance to hardware such as emerging materials. With the rapid development of the local electric bicycle market, various competitions are also obviously fierce. People no longer simply use cycling as a fitness or transportation tool, but slowly integrate such products, make them more versatile, and make bicycles smarter.
"E-bikes are one of the most dynamic industries in Europe," said Kevin Metie, CEO of European Bicycle Industry.