How is the electric scooter market under the COVID-19?
In recent years, the epidemic has had a considerable impact on overseas markets for cross-border sales, but it is not reflected in the decline in sales of all products.
In terms of sales, the epidemic has a certain promotion effect. Electric scooters are not like other products. They are not To B's business, so there is no pressure on channel contraction. Due to the impact of the epidemic, individual users have more leisure time, and their time at home has increased, so they are more willing to choose fitness exercises. Electric scooters are also sports equipment, so their sales have grown instead.
When choosing overseas markets, sellers are also aware of the differences between foreign users and domestic users. The most obvious is age. The age group of foreign users is generally much larger than that of domestic users, which are young people in their 20s. Foreign users 30-40 are also common. We found that many foreign users will use electric scooters as commuting tools, so they will have higher requirements on battery life. Due to the foreign skateboarding culture, electric scooters have a wide user base abroad, but the popularity of this product in China is still very low.
With the normalization of the prevention and control of the new crown epidemic, the electric scooter market still has potential. After the normalization of the new crown epidemic for a long time, everyone will develop a relatively comfortable lifestyle. Life doesn't stop, people's needs are still there. Sellers should have a relatively positive attitude towards the impact of the covid-19 epidemic.